The UK is jam packed with great chefs, restaurants, pubs, butchers, retailers, farmers’ market and street food stalls – all championing British wild game. The Eat Game Awards were established to celebrate these game heroes. “The importance of both local and national recognition through awards at an early stage in the development of a business can have an enormously positive effect on sales and credibility. It gives the business confidence to progress” says James Horne, Co-founder of the Eat Game Awards.
Additionally, in this era of being advised to cut meat consumption down, game is one of the most nutritious meats around. It’s free range, tasty and healthy – a “no brainer” – as Michelin-starred co-proprietor of Elystan Street, Phil Howard says. And it’s right on our doorstep. The Eat Game Awards aim to increase awareness of game (72% of Brits currently don’t eat game), so that people start making it part of their regular shop. Pheasant goujons instead of chicken nuggets. Venison burgers instead of hamburgers. Wild boar sausages instead of pork. There’s so much versatility in game… glossy magazines are bursting with scrumptious, innovative game recipes and chefs are rubbing their hands with glee at this seasonal countryside bounty.
To nominate your favourite chef, restaurant, pub, farmer’s market or street food stall, game meat product, retailer, butcher and hero – all specialising in game – in the Eat Game Awards, go to www.eatgameawards.co.uk/