All that is great about game meat was celebrated across the UK last week when Great British Game Week returned for its fourth year. Game Week is a week-long celebration of promoting and enjoying wild game, promoted by the Countryside Alliance’s ‘Game to Eat’ and BASC’s ‘Taste of Game’, in partnership with the BGA’s Eat Wild campaign.
During GB Game Week we were delighted to see our BGA assured labels on partridges in the world renowned Selfridges Food Hall and Fortnum Mason’s in London. The BGA continues to find new outlets for BGA assured British Game, securing Campbell Brothers, a concession in the famous Selfridges Food Hall in London, as a stockist. Supplied by Wholesalers, Classic Fine Foods, customers can now buy BGA’s assured British game in the heart of central London. Emily Martin, Concession Manager at Campbell Brothers, Selfridges, said: “The British Game Alliance does a brilliant job of ensuring ethically sourced British game and we are proud to be part of such an organisation. It’s great to see the BGA pioneer such a standard ensuring animal welfare and environmental impact are a top priority.”
Nigel Haworth our chef ambassador carried out interviews with BBC Devon, SFM, BBC Cumbria and BBC Wiltshire to name a few. James Waller-Davies spoke to BBC Lincolnshire on their Amy’s Pantry food programme and wrote an article highlighting the BGA’s Eat Wild Campaign.
In total, our press activity reached 5.5m people Over game week, which is fantastic and we continue to reach the British public through radio, print, social and TV, stay tuned for more great stuff. Print coverage included The Field, Peterborough Evening Telegraph, Edinburgh News and The Western Morning News.
Tom Kitchin, Gareth Ward, Andrew Pern and Brian Turner supported the BGA and Eat Wild over Game Week by sending their favourite game dishes that featured on our social media. Eat Wild also showcased a different recipe each day to our social media followers alongside an exclusive dinner for two at the BGA assured restaurant Rabbit. This resulted in 400,424 Impressions, so the number of times the content will have been seen.
We were lucky enough to team up with one of our BGA assured restaurants, the world-famous Nobu Berkeley Street in London, to offer a 7-course tasting menu for two to one lucky winner on our BGA social media channels. Alongside Eat Wild, we invited BGA supporters to submit their favourite game recipes on Instagram, the lucky winner was Gilbs Drake for the Pheasant Burger recipe. We were so delighted to see the great number of people who cook with game on a regular basis and thank you for your entries. The direct aim of Great British Game Week is to not only promote game as a wild, healthy and high in protein meat, but also highlight the businesses, restaurants, stockists and supermarkets that sell it.
In all it was a great success and fantastic to see so many people engaging with game. We look forward to next year.