The Team

Tom Adams, Managing Director

Tom founded the BGA with the help of the ‘Sporting Agents & Shoot Committee’ earlier this year. Prior to his current role, he was Director of Shooting at GunsOnPegs where he gained a strong understanding of the industry. His passion for the longevity of the sport and for the wider awareness and acceptance of game as a mass consumer product is unparalleled. Tom looks forward to the challenges facing the BGA and will be the key driving force behind the initiative.


Matt Tough, Commercial Director

Matt Tough has 35 years experience in the hospitality sector and specializes in sales, procurement and building mutually beneficial relationships between suppliers and clients to maximize value. Matt was an Executive Director of PSL for 24 years and worked with the board to build the company into the leading independent food consultancy company in the UK prior to its acquisition to Sodexho in 2016.

He has joined the BGA to build a network of specialist food suppliers that will promote and sell BGA assured game on behalf of our members to the UK hospitality sector.


David Lindars, Operations Manager

David has spent the last 33 years working in the retailing, manufacturing, hotel & hospitality sector and most recently at the British Meat Processors Association. Most of David’s career has been leading teams of food safety professionals that looked after the technical, food safety and legal affairs for Tesco, Budgens, Londis, ABP, Foyle Food Group, Vion and Whitbread.

David’s most recent role as technical policy advisor at the BMPA will be a huge benefit to the BGA as he managed the assurance scheme for the British pork industry. The other part of his role was working very closely with the competent authorities at DEFRA, FSA, PHE, RPA and other trade associations.

Louisa North, Executive Assistant

Louisa joined the team at the end of August and brings with her a wealth of administration skills. Having grown up in the heart of the Herefordshire countryside she is passionate that country pursuits are incorporating the latest developments in their field, to create a sustainable future for all. Louisa is excited to join a cause she believes so strongly in.

Elodie Allion, National Sales Manager

Elodie Allion has 15 years of experience in Sales and Marketing in the Food and Drink industry. She has worked with all the major multiples in the UK, gaining new accounts, managing categories, developing and launching new products. She is passionate about quality products and hates food waste. Elodie will focus on working with game processors, retailers, and food manufacturers to increase sales for game in the UK and overseas.

The Board

 Ivan Shenkman, Chairman

Ivan set up upmarket food wholesale company London Larder in 1980 and sold it to Brakes in 1992. He then founded PSL which grew to be the UK’s largest food purchasing consultancy working with over 2,000 clients throughout the UK. In 2016 he sold PSL to global player Sodexo who are seeking to roll out the PSL concept across Europe and beyond. He remains on the board.

Ivan has taken a keen interest in country pursuits for as long as he can remember and is passionate about making sure our sport is both well-regulated and well placed for the future.


Alan Beynon, Board Member (MD & Founder of St’ David’s Vets)

Alan founded the game bird division of St David’s Veterinary Group in 1994.  He was an early advocate for preventative medicine, such as improving the rearing and releasing conditions of poults, rather than simply treating disease once it occurred. His wealth of knowledge of the game industry and the respect he commands from it is unrivalled.


Charles McVeigh III, Board Member

Charlie joined the BGA from the start because of his passion and deep concern for our communities future. His extensive experience in the financial world will ensure the BGA is steered in the right direction and finacially sound. He is Chairman of Citigroup’s Investment Bank-Private Bank Partnership. He was formerly a member of the Fulbright Commission and presently serves on the Boards of Countryside Alliance, EFG-Hermes, Savills plc and Petropavlovsk plc. He is also a Governor of St Mary’s School Shaftesbury and a former member of both the Development Board and Advisory Council of the Prince’s Trust. He has formerly served as President of the American Chamber of Commerce; on the Boards of the LSE, LIFFE, Witan Investment Company plc, Clearstream and was appointed by the Bank of England to serve on the City Capital Markets Committee and the Legal Risk Review Committee. Charlie is ardent supporter of the countryside and shooting in particular.


Simon Chantler, Board Member

Simon Chantler is a co-founder and Chairman of Meadow Foods, the largest independent manufacturer of added value dairy ingredients supplied to food manufacturers in the UK. A former dairy farmer, and currently a Trustee of the Game and Wildlife Conservation Trust, Simon is passionate about all things to do with country sports, in particular shooting, in which he has been involved for all of his life.


Richard Britten-Long, Board Member

Born in Kenya in 1953 on his family’s ranch now Lake Nakuru National Park, Richard is a life long game conservationist. Now almost fully retired as a property financier he lives in Worcestershire. He was Chairman of Cirencester Park Polo Club, now a vice president. He is a Steward, (Director) of the Hurlingham Polo Association and chair’s that body’s International Committee. He is a director of The Brooke Hospital for Animals (Brooke) and charity having a £20million annual income that focuses on improving the welfare of working equines and those that depend on them in 19 countries worldwide. He is a director of Brooke East Africa and sits on the finance committee of the Organisation. He has been fortunate to have been hunting or shooting all his life and has shot over some of the great estates of England and Scotland and other countries abroad. He is a keen small bore shot using 28bores and 410s. He created his own private family shoot on his farm in Worcestershire. He joined The BGA earlier this year and The Board in October 2018.