The Team



Tom Adams, Managing Director

Tom founded the BGA with the help of the 'Sporting Agents & Shoot Committee' in January 2018. Prior to his current role, he was a Director at GunsOnPegs where he gained a strong understanding of the industry. His passion for the longevity of the sport and for the wider awareness and acceptance of game as a mass consumer product is unparalleled. Tom looks forward to the challenges facing the BGA and will be the key driving force behind the initiative.


Matt Tough, Commercial Director

Matt Tough has 35 years experience in the hospitality sector and specializes in sales, procurement and building mutually beneficial relationships between suppliers and clients to maximize value. Matt was an Executive Director of PSL for 24 years and worked with the board to build the company into the leading independent food consultancy company in the UK prior to its acquisition to Sodexho in 2016.

He has joined the BGA to build a network of specialist food suppliers that will promote and sell BGA assured game on behalf of our members to the UK hospitality sector.


Louisa North, Head of Operations

Louisa joined the BGA in the early stages and brings with her a wealth of administration, marketing and business skills. Having grown up in the heart of the Herefordshire countryside she is passionate that country pursuits are incorporating the latest developments in their field to create a sustainable future for all. Louisa is excited to be part of a cause she believes so strongly in.


Leon Davies, Head of Business Development

Leon Davies’s 18 years of experience in the hospitality and catering industry have been spent gathering a wealth of knowledge working with Michelin starred chefs in some of the most prestigious hotels and restaurants in the world. An increasingly important focus has been the ‘field to fork’ concept undertaking sales roles supplying specialist produce to high end event venues nationwide. Leon’s passion for country pursuits means he is perfectly paired with the BGA to bring game to the wider audience in a sustainable manner.


Sam Adams, Shoot Account Manager

Sam joined the BGA in October 2018 after spending several years in the property industry. His life and passion have been deeply based within countryside pursuits, and after seeing first hand the threats that face the shooting community he was thrilled to have the opportunity to be apart of the BGA to help create a sustainable future.


Olivia Hope, Office Administrator

Olivia grew up surrounded by shooting in Scotland, and is passionate about Country Sports, she is keen to help ensure a sustainable future for them. Having been a part of the Shooting Club at University, the BGA was an obvious next step after graduation, and Olivia is thrilled to be able to work for an organisation that works so closely to her interests.

The Board



Ivan Shenkman, Chairman

Ivan set up upmarket food wholesale company London Larder in 1980 and sold it to Brakes in 1992. He then founded PSL which grew to be the UK’s largest food purchasing consultancy working with over 2,000 clients throughout the UK. In 2016 he sold PSL to global player Sodexo who are seeking to roll out the PSL concept across Europe and beyond. He remains on the board.

Ivan has taken a keen interest in country pursuits for as long as he can remember and is passionate about making sure our sport is both well-regulated and well placed for the future.


Peter Watson, Board Member

A former Army officer Peter is a professional ecologist and wildlife manager who until recently was the CEO of the Deer Initiative. He has been involved in venison processing and marketing for over twenty years and was the author of the first FSA Game Meat Handling Guide.

He is currently a member of BASC Council.


Alan Beynon, Board Member (MD & Founder of St' David's Vets)

Alan founded the game bird division of St David’s Veterinary Group in 1994.  He was an early advocate for preventative medicine, such as improving the rearing and releasing conditions of poults, rather than simply treating disease once it occurred. His wealth of knowledge of the game industry and the respect he commands from it is unrivalled.


Charles McVeigh III, Board Member

Charlie joined the BGA from the start because of his passion and deep concern for our communities future. His extensive experience in the financial world will ensure the BGA is steered in the right direction and finacially sound. He is Chairman of Citigroup’s Investment Bank-Private Bank Partnership. He was formerly a member of the Fulbright Commission and presently serves on the Boards of Countryside Alliance, EFG-Hermes, Savills plc and Petropavlovsk plc. He is also a Governor of St Mary’s School Shaftesbury and a former member of both the Development Board and Advisory Council of the Prince’s Trust. He has formerly served as President of the American Chamber of Commerce; on the Boards of the LSE, LIFFE, Witan Investment Company plc, Clearstream and was appointed by the Bank of England to serve on the City Capital Markets Committee and the Legal Risk Review Committee. Charlie is ardent supporter of the countryside.


Simon Chantler, Board Member

Simon Chantler is a co-founder and Chairman of Meadow Foods, the largest independent manufacturer of added value dairy ingredients supplied to food manufacturers in the UK.

A former dairy farmer, and currently a Trustee of the Game and Wildlife Conservation Trust, Simon is passionate about all things to do with country sports, in which he has been involved for all of his life.


Richard Blackburn, Hon. Treasurer

Richard spent 28 years in the investment banking industry working at various firms including James Capel/HSBC, Schroder Salomon Smith Barney/Citigroup and Barclays. Based in London, Asia and New York he worked in a variety of Corporate Finance, Capital Markets, COO and Governance roles. Prior to that he qualified as a Chartered Accountant with Price Waterhouse.


Richard Britten-Long

Born in Kenya in 1953 on his family’s ranch now Lake Nakuru National Park, Richard is a life long game conservationist. Now almost fully retired as a property financier he lives in Worcestershire. He was Chairman of Cirencester Park Polo Club, now a vice president. He is a Steward, (Director) of the Hurlingham Polo Association and chair’s that body’s International Committee. He is a director of The Brooke Hospital for Animals (Brooke) and charity having a £20million annual income that focuses on improving the welfare of working equines and those that depend on them in 19 countries worldwide. He is a director of Brooke East Africa and sits on the finance committee of the Organisation. He joined The BGA earlier this year and The Board in October 2018.